A micro-celebrity is a person who gains a modest but dedicated following on social media or online platforms, often within niche communities. Unlike mainstream celebrities, micro-celebrities focus on building personal connections with their audience by sharing relatable, often authentic content. They engage with followers directly, fostering a sense of intimacy and loyalty. This term typically applies to influencers who may have a few thousand to tens of thousands of followers, and their influence often stems from specialized expertise or unique perspectives in specific areas like fashion, gaming, or lifestyle. Micro-celebrities play an increasingly important role in digital marketing and community-building.
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